We decided to create a new ritual for Lucky Charms; eat 'em when you’re in need of luck. Because what better good luck charm than Lucky Charms themselves?
Xfinity needed an injection of creativity into their acquisition work. But at the same time, they needed to make sure the work was flexible enough to house any price-point for any product or service, for dozens of markets — oh and any special terms and conditions… you get the gist. One piece of creative that could easily work for hundreds of versions.
To do that, we created Drop Everything; Xfinity deals so good you’ll literally drop everything to get to them. Using screens to pay off the offer details and off camera VO, we were able to break out of the living room and take a fresh stance on telecom acquisition.
To be an Olympian, you have to perform at the highest level. That’s where Olympians and Xfinity have a lot in common—high performance. Through that analogy, we showcased how we’re pushing the limits of what technology is capable of and empowering viewers to have the ultimate Olympics experience across all of their devices.
HSBC Premier uses insights from their on-the-ground-specialists around the world to diversify clients’ portfolios.
So who better to represent an HSBC Premier client than Chef Susur Lee? A world-acclaimed chef with restaurants around the globe, who draws on different cuisines and cultures to craft his menus.
Xfinity Rewards is a program that gives thanks to Xfinity Customers. They give out surprises big and small and there are no strings attached. In 2022, we used our NASCAR partnership to give one Rewards Member and NASCAR fan the surprise of a lifetime and meet Dale Earndardt. Jr.
For MINI drivers, going the extra mile and watching that odometer tick up is a badge of honor and proof of an adventure well spent. So, to promote the new Countryman LCI, we partnered up with Thrillist and a group of interesting people to take a cross country road trip in this content series. We created The Extra Mile — The ultimate MINI Countryman LCI product demo.
Thrillist Partnership Articles:
Fortnite hosted a series of Travis Scott’s Astronomical in-game concerts on 4/23-4/25. We got briefed 4/17 for a campaign to launch on 4/20.
We created over 200 assets (video, social, mobile and display units) that drove awareness and encouraged users to “Blast Off!” with Fortnite, Travis Scott, and a brand new track. The first concert of the series drew a record 10 million Fortnite players/concertgoers.
Spectrum’s best-in-class Wi-Fi isn’t just strong enough for you and your family. It’s strong enough for you, your family and all of your son’s friends... who’ve decided to run a lawn mowing startup out of your living room.
Plenti is Greek yogurt packed full goodness. Fruit, flax, and pumpkin seed goodness, to be exact.
So, to launch, we packed as much goodness as we could into the commercial — 5 seconds shot in super-slow-mo, then stretched into a minute.
Oh, and we even created an original song that might sound a bit familiar.
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Live Site: www.homecsuitehome.com
During the COVID-19 shutdown, my team, in our free time, created and produced a special project that we thought would be something truly fun and uplifting to share with everybody who is now seeing their personal and professional lives synergize like never before.
Home C-Suite Home is a fun, easy survey that generates a new WFH leadership title (and headshot photo) just for you.
Xfinity’s gig speed internet is fast. NASCAR Fast. For this spot, we brought the worlds of NASCAR and Xfinity together to remind people of the partnership.
Progresso's can phone campaign needed a refresh.
So we created Soup People. Folks who love what they do, and are always available to talk soup.
Theraflu Express Max helps you power through cold & flu.
That’s why rather than showing people suffering from cold & flu symptoms, we put power front and center, featuring people at their best.
Toaster Strudel gets mornings moving, and the brand's delightfully creepy mascot, Hans Strudel intends to keep it that way.
Cheerios has a storied history of wholesomeness. And what’s more wholesome than a little family time between siblings? For these spots, we focused on slice-of-life moments designed to conjure up memories like bowls of cereal before school and pull on heart strings everywhere.
Now, Honey Nut Cheerios have no high fructose corn syrup. So what better way to showcase this news, than in a theater, starring the Os themselves?
The Ampersand is a wall-mounted sculpture I helped create at Saatchi & Saatchi New York in 2015.
It’s still alive and well in the S&S office, to this day.
& then out of nowhere.
It came unexpectedly.
A thought.
An idea.
Something unique.
Something different.
Something unforeseen.
It grew.
On its own and from others.
It became big.
It became huge.
It became beautiful.
Praise!
Applause!
A brief moment of silence.
A very brief moment.
Now what?
The world calls for something new.
Something unique.
Something different.
Something unforeseen.
Something.
& then out of nowhere
Fruitsnackulars
Fruitsnackia is a delicious world created for TV. But we knew it could be used for so much more.
We turned an empty product box, into virtual reality goggles. Kids can navigate just by looking and choosing which direction they'd like to go. Then interact with their favorite characters.
Throughout my career, I’ve had the chance to produce a healthy portion of TV & video content. Here are a few things I worked on between the frames.
