Hi, I'm Alfred, but everyone calls me Fred.
I’m CD / ACD based in NYC who’s worked on telecom, auto, packaged goods, banking, cold meds, cereal, cold-med-cereal (just kidding but I’m open to it) among a few other categories. I’ve produced TVC, OLV, social, print, OOH and digital work (specializing in programmatic).
When I was 12, I knew I’d end up doing something with art after taking drawing lessons from a Marvel Comics illustrator.
I once attended circus camp. I can juggle and ride a unicycle.
And now, I’m a sneaker collector… or hoarder, according to my girlfriend.
I still love creating things — just on a bigger scale and on my amazing clients’ budget.
I find myself picking up heavy things after work. Maybe I miss those superhero figures.
I save $144 dollars a month cutting my own hair.
And I’m a bit of a TV junkie. Ask me for a show reco!
Specialties: Creative Direction, Art Direction, Design, Concepting, Photoshop, Illustrator, inDesign, Premiere Pro, Final Cut Pro.
Experience
Creative Director
Freelance | May 2023 - Present
Associate Creative Director
Good Kid / Xfinity Creative| Feb 2021 - May 2023
Associate Creative Director
UM Worldwide // Addressable Content Engine | April 2019 - Feb 2021
Art Director
UM Worldwide // Addressable Content Engine | July 2017 - May 2019
Art Director
Saatchi & Saatchi New York | June 2015 - July 2017
Jr. Art Director
Saatchi & Saatchi New York | June 2013 – June 2015
Freelance Jr. Art Director
Saatchi & Saatchi New York | August 2012 – June 2013
