Fortnite hosted a series of Travis Scott’s Astronomical in-game concerts on 4/23-4/25. We got briefed 4/17 for a campaign to launch on 4/20.
We created over 200 assets (video, social, mobile and display units) that drove awareness and encouraged users to “Blast Off!” with Fortnite, Travis Scott, and a brand new track. The first concert of the series drew a record 10 million Fortnite players/concertgoers.