Xfinity needed an injection of creativity into their acquisition work. But at the same time, they needed to make sure the work was flexible enough to house any price-point for any product or service, for dozens of markets — oh and any special terms and conditions… you get the gist. One piece of creative that could easily work for hundreds of versions.

To do that, we created Drop Everything; Xfinity deals so good you’ll literally drop everything to get to them. Using screens to pay off the offer details and off camera VO, we were able to break out of the living room and take a fresh stance on telecom acquisition.